Acceptable Use Policy
Last Updated: October 23, 2026
This Acceptable Use Policy (“AUP”) governs access to and use of the Services provided by New Vintage Labs, Inc. (“New Vintage”). This AUP is incorporated into and forms part of the Terms of Service and any applicable Platform Agreement, Order Form, or other governing agreement between New Vintage and Customer. Capitalized terms not defined in this AUP have the meanings given in the Terms of Service, Privacy Policy, or Data Processing Addendum, as applicable.
Purpose
The Services are intended to help wineries and portfolio organizations analyze and manage customer, commerce, marketing, and messaging information using New Vintage’s data platform, Data Agent, APIs, integrations, and MCP Services.
You may use the Services only for lawful business purposes and in compliance with:
this AUP;
the Terms of Service;
any applicable Platform Agreement;
applicable law;
third-party rights; and
applicable third-party provider requirements.
Prohibited Uses
Use of the Services in the following manners is strictly prohibited.
Illegal Activities. You may not:
violate any law, regulation, court order, or governmental requirement;
facilitate unlawful conduct;
violate export controls, sanctions laws, or trade restrictions;
engage in fraud, deception, or misrepresentation;
impersonate another person or entity.
Harmful Activities. You may not use the Services to:
promote violence or unlawful activity;
stalk, harass, threaten, abuse, or intimidate others;
distribute malware, ransomware, spyware, viruses, or malicious code;
engage in phishing, credential theft, social engineering, or identity theft;
facilitate unauthorized surveillance or monitoring of individuals.
Security Violations. You may not:
probe, scan, or test the vulnerability of any New Vintage system without written authorization;
bypass authentication or access controls;
interfere with service operations;
overload, flood, attack, or disrupt the Services;
introduce code intended to damage systems or data;
use automated methods to circumvent rate limits, security measures, or usage restrictions.
AI-Specific Restrictions
High-Risk Uses. Unless expressly approved by New Vintage in writing, you may not use the Services or Data Agent outputs as the sole basis for decisions involving:
employment;
housing;
credit;
insurance;
education;
healthcare;
legal services;
financial advice;
government benefits;
public-sector determinations; or
any other decision producing legal or similarly significant effects for an individual.
Users remain solely responsible for appropriate human review and decision making.
Professional Advice. The Services do not provide:
legal advice;
medical advice;
tax advice;
financial advice;
employment advice;
security consulting; or
other regulated professional advice.
You must independently review and validate all outputs before relying on them.
Misrepresentation of AI Output. You may not:
falsely represent AI-generated content as human-created;
falsely represent outputs as independently verified;
falsely imply New Vintage reviewed, approved, endorsed, or validated an output;
remove required AI disclosures where applicable law requires them.
Infringing Uses. You may not knowingly use AI outputs in a manner that:
infringes intellectual property rights;
violates privacy rights;
violates publicity rights;
violates confidentiality obligations;
violates applicable law.
Data Restrictions
Unauthorized Data. Unless expressly authorized in writing, you may not submit:
protected health information (PHI);
consumer health data;
biometric identifiers;
government-issued identification numbers;
full payment-card information;
financial account credentials;
children’s personal data;
highly regulated export-controlled information; or
other unsupported regulated data.
Customer Authority. You may only submit information if you possess all necessary rights, permissions, notices, and consents required for New Vintage to process the information in accordance with the governing agreements.
Scraping, Extraction, and Competitive Use
You may not:
scrape the Services;
harvest information from the Services;
perform automated extraction beyond documented functionality;
reproduce Training Data;
perform model extraction or model distillation;
reverse engineer AI systems;
attempt to discover model weights, parameters, prompts, algorithms, or source code;
use the Services to train competing models;
use outputs to build a competing product or service;
publish benchmark results concerning the Services without New Vintage’s prior written consent.
Accounts, Credentials, APIs, and MCP Services
Credentials. You may not:
share accounts;
share passwords;
share API credentials;
share MCP credentials;
permit unauthorized parties to access the Services.
Each Authorized User must maintain separate credentials unless expressly permitted by New Vintage.
MCP Services. You may not use any MCP Service or MCP Client to:
bypass permissions established by Customer or New Vintage;
access information for which authorization has not been granted;
automate abusive activity;
circumvent audit, logging, or monitoring controls;
facilitate prohibited conduct described in this AUP.
Third Party Systems. You may not use the Services to improperly access, modify, export, or manipulate information contained in connected third-party systems.
Fair Use and Usage Limits
You may not violate:
rate limits;
usage limits;
fair-use thresholds;
AI consumption limits;
API limits;
capacity limits;
security restrictions; and
other operational controls.
Attempting to evade those limits constitutes a violation of this AUP.
Enforcement
New Vintage may investigate suspected violations of this AUP. If New Vintage reasonably believes a violation has occurred, New Vintage may:
issue warnings;
remove content;
disable affected functionality;
throttle usage;
revoke credentials;
suspend accounts;
suspend MCP access;
suspend API access;
terminate access to specific Services;
terminate Customer’s access to all Services;
report conduct to applicable authorities; or
pursue any other remedy available under the governing agreements or applicable law.
New Vintage may take such actions without prior notice where reasonably necessary to protect the Services, customers, third parties, or compliance with law.
Changes to this AUP
New Vintage may update this AUP from time to time. Updated versions become effective as described in the Terms of Service or governing agreement. Continued use of the Services constitutes acceptance of the revised AUP, except where applicable law or contract requires additional consent.