About us

THE TEAM

Marko Kosović

Chief AI Officer

Marko tests every new AI model the day it lands, yet believes the best technology is the kind you forget is there.


He spent years making AI dependable where mistakes aren't allowed, in healthcare and banking. Now bringing that rigor to a world that runs on feel and tradition, he is the driving force behind New Vintage AI endeavors.


Working from Croatia and living by the sea, his aim is to give people back what technology should never replace: the wine, the guest, and the conversation that runs long.

Stephen Mok

Founder & CEO

Stephen is an East Coast kid who talks fast, asks why, and wants to know the answer behind the answer.


He fell for wine's contradiction: a centuries old craft, as influenced by humans as it is by nature, wrapped in an evolving business. Hearing stories of technology that never quite delivered on its promise, he couldn't stop wondering, what if it did?


Now he wants to know: how do we ensure businesses rooted in human craft thrive in the age of AI? He insists we'll make a dent.

Vincent Sanders

Founding AI Engineer

Vincent learned to listen before he learned to build. To him, the most important work happens before the first line of code.


That's where he gets to know the people on the other end, the ones doing the real work. He builds for the messy, unpredictable reality of their workday, not the tidy version that only exists on a whiteboard.


As the founding AI engineer at New Vintage Labs, he's now bringing that same approach to the wine industry. The goal is to give people more time for the work only they can do.

Advisors

Carol Reber

Advisor

Carol is a forward-thinking growth champion with a strong foundation in finance and operations. She has a proven track record of leading and growing businesses in the beverage space and beyond.


As EVP Chief Marketing & DTC Officer at The Duckhorn Portfolio, she helped transform a small luxury winery into a leading premium wine company, driving more than tenfold expansion in portfolio, revenue, and EBITDA through its 2021 IPO.


Today, she is as an independent board director at three private equity-backed companies and advises high-growth CPG companies.

What we believe

We believe that technology should serve craft, not the other way around. The people who make and share wine shouldn't have to become technologists to run a modern business.


We think AI should work alongside your team, not replace it. It should be honest about what it knows, careful with your data, and never act without your say-so.


We'd rather earn your trust than win a pitch. We tell you where we are, price fairly, and measure success by whether your business does better, not by how much software, or AI, you use.


Wine isn't behind. It's been underserved. We're here to change that: to close tabs and give your team its time back. We will build AI systems that drive positive business outcomes, in an experience that just makes sense.

The work should feel more human. Technology is here to help.

01

Start with people

The best signal is the one that helps a winery team make a clearer, more personal next move.

02

Make complexity clear

Customer, commerce and campaign data belong in one useful picture, not another maze of exports.

03

Keep human judgment

Technology can surface patterns. People bring the context, care and expertise that give them meaning.

Have a question for us?

We’d be glad to hear what matters to your team.

AI intelligence for wineries
of all sizes.

RESOURCES

Help Center (Coming soon)

© 2026 New Vintage Labs · Napa, California

AI intelligence for wineries
of all sizes.

RESOURCES

Help Center (Coming soon)

© 2026 New Vintage Labs · Napa, California

AI intelligence for wineries
of all sizes.

RESOURCES

Help Center (Coming soon)

© 2026 New Vintage Labs · Napa, California